Top Ad Agency Opens its Doors to Graphic and Communication Undergraduates
Our BA (Hons) Graphic and Communication design students had a fantastic visit to top advertising agency RPM giving them an excellent insight into the working of a large agency.
RPMs design team also provided a group critique on the students outcomes of their most recent project Virtual Virtues.
The agency is one of the 100 most exciting, fast-growing companies in the UK 2017 and has an impressive track record. Working for a range of big-name clients including Sky, Tesco, Virgin and M&S, RPM is at the cutting edge of contemporary marketing through the generation of clever design and memorable customer experiences. From hi-end digital image creation to Experiential design.
Lecturer Glenn Pickering said; “The visit was a great success. RPM were kind enough to allocate us two members of their team for the day – Head of Design Greg Bennett & Senior Designer Caroline Etches. Greg provided us with a full tour of the premises and a presentation of their recent projects before Caroline joined him to take part in critiquing the student’s work. The tour allowed our students to see first-hand the ways in which a large agency tackles a diverse range of projects. Observing RPM’s working practice enabled the students to view their University projects from a professional perspective. In addition, exposure of the working practises of RPM’s past campaigns enabled the students to witness the design process from initial concepts to final outcomes.
However, it was perhaps the critique provided by Greg and Caroline that was most educational as it provided our students with invaluable feedback on their projects from professionals working for this successful agency. The project required students to develop an advertising campaign to promote a given virtue through the utilisation of emerging technologies and online platforms. The brief is part of the Graphic Media & Emerging Technologies module, which is designed to expand our student’s understanding of the ways in which digital communications and the latest advertising techniques can be used by the contemporary Graphic Designer.
The constructive and detailed feedback on the student’s work was a great learning experience for the group. We are very fortunate to have a connection with a company of RPM’s stature and thank them for the support they continue to provide annually to our students on the degree programme. The student feedback following the trip was extremely positive and we look forward to further-strengthening our relationship with RPM over the coming years.”